The demo went well. Then thirteen other people got involved, and six weeks later: we've decided to delay.
The problem isn't the demo. It's what happens after, when you're not in the room.
80% of the decision happens before the seller re-enters the room. The champion believes in you, but can't repeat the argument in language the CFO approves, IT accepts, and procurement signs off on. When the story breaks in translation, the deal dies.
You're selling to one person. The buying committee is 13. Each has different criteria, adoption, ROI, integration, terms. When the outreach goes to one person and the decision is made by twelve others, the deal stalls before it ever had a chance.
Requirements shift as new voices join. Consensus fractures as competing priorities collide. Without a defensible ROI model built for every stakeholder, financial, operational, technical, deals get stuck in "we're still evaluating" for months, then disappear.
Select your stage to see the specific break points and exactly what gets built to fix them.
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We review your last 5–10 deals, won and lost. We identify which stall points are recurring, which committee roles are being missed, and where the value story is breaking down after the demo.
Stakeholder map, ROI model, ABM sequences, champion kit, built with your deal data, your sector, your stage. Built for the deals you're working now, not a hypothetical future pipeline.
Buyer Intel AI monitors accounts for purchase signals. Proposal AI generates business cases from live account data. ABM AI personalises outreach per role. Champion AI flags when momentum is dropping before the deal goes cold.
Stakeholder map built. ROI model live. ABM sequences ready to send. Champion kit in the champion's hands. The next deal goes into committee with a system behind it, not just a strong demo.
Adjust the sliders to your situation. The numbers show the real cost of running deals without a presales system.
That's the starting point, not a blocker. We build the buying committee map from public signals, job titles, LinkedIn activity, tech stack, hiring patterns, before you're in the room. The map exists before the first meeting, not after the deal stalls.
Your CRM tracks what has happened. Phase 04 determines what to do next. The buyer intel, the business case, and the role-specific outreach all happen proactively, before the deal stalls, not after. The CRM records the outcome. This creates it.
Yes. Phase 04 works deal-by-deal or across the full pipeline. Often the right starting point is the five deals closest to close where presales support would change the outcome this quarter.
No. Phase 04 is built specifically for companies where the account executive or founder is doing everything. The system replaces the need for a dedicated person by making the four outputs fast to produce and easy to run without one.