GTM · Phase 01 · Lead Generation

You have the tools.
None of them talk.

Apollo, HubSpot, Clay, email: every B2B team has the stack. None of it connects into a system that produces pipeline.

Calculate the real cost →
Without the engine: here is exactly what breaks
Office 365 / Gmail
Sending to unverified addresses. Bounce rate kills deliverability.
Domain not warmed up. Emails land in spam.
No sequence logic. One email, then silence.
Apollo.io
List imported but never scored. Wrong companies get outreach.
Sequences are generic. No trigger personalisation.
Reply handling manual. Leads fall through the cracks.
Clay / ZoomInfo
Enrichment happens once, then goes stale. No live signals.
Funding, hires, launches: all missed. Outreach is always late.
Data never flows to CRM. Manual export every time.
HubSpot / Salesforce
CRM is empty or full of junk. No clean pipeline view.
Sequence handoff is manual. Deals get lost between tools.
No ICP stage logic. Every lead treated the same.
n8n / Make
Never set up. Team copies data between tools by hand.
No automation means 3+ hours of research per prospect.
AI is used for writing copy, not for intelligence or routing.
The problem at your stage

Same broken stack.
Different pain at every stage.

Select your stage to see the specific pain, and what Phase 01 addresses at that moment.

See what we build for this stage →
What specifically breaks at this stage
What gets built

Four deliverables.
Built with your data.

Not a plan. Not a framework. Four real outputs built using your data, ready to load into your tools and run.

ICP Rubric
Prospect List
Sequences
Tool Export
What you get
A 5-criteria scoring rubric built specifically for your product, your buyer, and your sector. Not generic. Calibrated against your top existing clients as anchor cases, so it finds more companies exactly like them.
Every criterion has a Full (Y), Partial (P), or None (N) score. The math produces a total percentage. Companies above 80% are Warm Leads, the ones to call now. Below 50% are Cold; don't waste the effort.
Live example: SaaS / CleanTech
We check two things: does this company structurally fit? And is right now the moment to reach out?
Does it fit?
C1
B2B business model confirmed
Company sells to other businesses. A B2C company cannot use a scored prospect list or outreach sequences.
Does it fit?
C2
Active commercial function in place
Named sales or BD role visible, OR founder actively running outbound. Without this, there is nobody to land with.
Right moment?
C3
Pipeline generation is the primary constraint
Generating new pipeline is visibly the #1 commercial block right now, not just a background problem. Only these companies will act.
Right moment?
C4
No system in place yet
Founder-led, relationship-driven, or showing signs of breaking under growth. Companies with a mature GTM already in place don't need this.
Right moment?
C5
Something just happened
New funding · key hire · product launch · missed target. A specific recent event creates urgency. Without it, the pain exists but the priority doesn't.
Company scoring Warm Lead
≥ 80%
What you get
150–500 companies scored against your rubric, tiered, and ranked. Every Warm Lead has a trigger signal identified: the specific reason to reach out now, not in 6 months.
184
Companies scored
38
Warm Leads
109
Awareness
37
Cold
Company Sector C1 C2 C3 C4 C5 Score Trigger signal
Climacell
climacell.co · CH
CleanTech SaaSYYYPY90% Seed funding · Jan 2026
Neustark
neustark.com · CH
Carbon removal SaaSYYYYP88% Series A · active expansion
Planted
planted.com · CH
FoodTech B2BYYYPY84% New commercial hire · Q1 2026
Bloom Biorenewables
bloombiorenewables.com · CH
BioTech / CleanTechYYPYP 68% Scale-up · no specific trigger yet
+ 180 more companies scored and tiered…
3 sequence types delivered
Sales Email Sequence
3 emails · AIDA · PAS · Breakup
Marketing Email Sequence
3 emails · brand-led · value angle
LinkedIn Sequence
Connect + 3 messages · insight-led
→ Apollo sequence import ready
→ HubSpot workflow import ready
→ Personalised per trigger signal
Email 1 · Day 1 · AIDA · under 80 words
Subjectquick question about Climacell
To{First name} · CEO / CRO · Climacell

Noticed Climacell just closed a Seed round in January. Congratulations. ATTENTION

I'm Rani at blacalp°. We help B2B SaaS and CleanTech companies in Switzerland build a pipeline machine: validated ICP, scored prospect list, and outreach sequences, built specifically for your company. Most founders at Climacell's stage are still doing this manually, which means slower cycles and work that compounds the wrong costs. INTEREST + DESIRE

Open to a 20-minute call next week? ACTION

Emails 2 + 3 (PAS angle and breakup) included in your session
What you get
The prospect list and sequences are formatted for direct import. No reformatting, no field mapping, no cleanup. Load it into Apollo or HubSpot the same day.
Apollo.io: sequence import
HubSpot — contact import
Clay: enrichment input
CSV for any tool
Export preview: Warm Leads · SaaS/CleanTech · Switzerland
Company Website Country Persona Score Tier Trigger
Climacellclimacell.coCHCEO / CRO90%WarmSeed funding Jan 2026
Neustarkneustark.comCHVP Sales88%WarmSeries A · active expansion
Plantedplanted.comCHCMO84%WarmNew commercial hire Q1 2026
Beyond the deliverables

We configure the stack.
Not just the files.

What gets configured in the session
→ Email domain warmed up and deliverability configured so your sequences land in primary inboxes, not spam.
→ Apollo or your chosen sequence tool configured with the scored list, persona mapping, and multi-step sequence logic.
→ CRM pipeline structured with stage logic, deal handoff from outreach, and import-ready prospect data.
→ Automation layer (n8n or Make) wired to move data between tools, no manual copy-pasting between sessions.
The right stack for your stage

Not every company needs the same tools. A Stage 01 founder doesn't need the same stack as a Stage 04 VP Sales. We assess where you are and configure, or recommend, accordingly.

Stage 01–02
Office 365 · Apollo · HubSpot (basic)
Get the engine running. Speed over completeness.
Stage 03
+ Clay · LinkedIn Sales Nav
Enrich signals. Test channels. Iterate weekly.
Stage 04
+ n8n / Make · full CRM logic
Automate the motion. Remove manual steps entirely.
Stage 05–06
Full stack · AI scoring loop
Recalibrate from conversion data. System compounds.
Not sure which tools are right for you? We assess your current stack in the session and make the call: no upsell, no vendor bias.
One engine. Every stage.

The same system.
Different output at every stage.

Select a stage to see what gets built.

The cost of doing nothing

What does it actually cost
to do this without us?

Adjust the sliders to your situation. The numbers below show the real cost of building this manually, in time, money, and weeks before first outreach goes out.

Your situation
Team members involved in research3 people
Average hourly cost per person (CHF)CHF 80
Target number of companies to research200 companies
Hours to write email sequences manually24 hours
The real cost
Manual cost
CHF 0
0 weeks to first outreach
Lead Gen Engine
Lead Gen Engine
Fixed scope · defined deliverables
You recover
CHF 0
Manual
4–6 weeks
Lead Gen Engine
Done for you
Book a Call →
Common questions
How is this different from just using outreach and enrichment tools?
↓
What if I don't have existing clients to calibrate the ICP against?
↓
Can I start Phase 01 if I'm already running outreach?
↓
Ready to build this
for your company?
Live web research. Your tools configured. Files ready to run.
Book a Call → See the outputs ↑